About the Atelier
Construction knowledge is the reason the imagery holds up.
NeX Atelier was founded on a simple observation: most AI fashion imagery fails on the details a technical designer notices first — a seam that can't exist, a drape the fabric would never make, a fit that ignores grading.
All garments in this image were first made in 3D and then processed in the NeX Atelier system.
Founder
A patternmaker's eye, first.
Three decades in technical fashion design — patternmaking, fit and grading, with deep specialisation in swimwear and intimates, where construction tolerances are unforgiving and the body does not hide mistakes.
Eight of those years have been spent in 3D garment development, translating that craft into digital garments that behave the way real ones do, and then into production pipelines that can carry a collection from development to finished imagery in a fortnight.
That technical foundation sits alongside a career built on the visual side of the industry — producing runway shows in New York City, styling editorial and campaign work, and designing the web presences brands use to sell the work once it's shot. A trained visual artist as much as a technical product designer: someone who has stood backstage timing a show to the second, and someone who has patterned the garment that walked it.
Add five years of professional-level AI development and a background in marketing management, and the result is a founder who understands a brand's needs from the technical build, through the visual production, all the way to how the work will market and sell.
That's the whole positioning: the accuracy isn't a setting. It comes from knowing how the garment is actually built, how it's meant to move and photograph — and knowing what the brand needs it to do.
Dorelle McPherson·Founder
Background
30 years
Technical fashion design
Patternmaking, fit and grading across ready-to-wear, swimwear and intimates — categories where a millimetre of error is visible on the body.
8 years
3D garment development
Working in CLO3D, Browzwear and Style3D to build garments digitally with the same rigour as a physical first sample.
5 years
AI development
Professional-level AI development experience, building the technical systems that turn garment knowledge into production-ready imagery.
Background
Marketing management
A brand and marketing perspective that means every deliverable is considered from the client's commercial and creative point of view — not just the technical one.
Today
Production pipelines
Combining technical fashion construction, 3D development, AI systems and marketing understanding to deliver imagery that works for the brand and the bottom line.
Dorelle McPherson·Founder
An AI service that lets you create the way you always have — we handle the tech so you can create.